The Project

DePuy Synthes formed through the $21.3 billion merger of the DePuy and Synthes companies in 2012 and are part of the Johnson & Johnson family of companies.

They now offer the world’s most comprehensive portfolio of orthopaedic and neuro products and services for joint reconstruction, trauma, spine, sports medicine, neuro, cranio-maxillofacial, power tools and biomaterials.

The objective of the project was

  • Create a dashboard that would enable Depuy to realize significant cost savings in inventory
  • Make informed timely decisions on stock
  • Assess performance of its 3 major product lines

Research and Ideation

Our first step in our process was to find out who we were building this dashboard and what information will these users need. We organised and facilitated a workshop with Depuy staff which enabled us to get an understanding of the customers business and allow us to develop Personas of our key users of the system and a draft prototype by the end of the first day.

Wireframing and Validation

Our users of the system has 2 key interest areas. Our first persona was focused on sales and our second persona was interested in stock/inventory. The challenge was could we create a dashboard that worked for both users and allow them access the information they needed in a friendly seamless way.

Utilizing Balsamiq, we prototyped and iterated with the business over the next few weeks until on paper we had a prototype that met the requirements of our personas.

Dashboard Development

We could clearly see the limitations of using wireframes for capturing and communicating the intended interactivity. On the other side, Tableau offers rich interactions and a good learning curve so the team opted for pairing with BI experts in the company and continuing the prototyping in Tableau. We used generated (dummy) data source so we didn’t have to wait for the development team to complete integration with the client’s systems. This made the prototyping much more agile and the client loved the ability to interact with the data to see what insights they can develop in each iteration.


The key business benefits for Depuy aim to achieve using these dashboards as part of its BI initiative:

  • Help aid depuy in reducing inventory costs
  • Provide sale reps with realtime information on product/ inventory /Sales levels
  • Provide the head of sales and head of supply chain drilldown capability visibility of inventory and sales from a country level down to an individual hospital level
  • The solution enables the client to optimise and continuously improve their business performance “turn management” through balancing customer stock piles.
  • Ability to compare regional sales performance for the first time and identify correlations between customers, brands and regions



Developed Personas of potential users of the system and validated designs against these personas at all stages


Wireframed and iterated the designs using Balsamiq until we had a prototype that met requirements for each persona


Prototyping using Tableau to validate our designs and allow the users interact with the data in real world scenarios